For many entrepreneurs, it can be difficult to grow their business and gain more exposure to a wider range of audiences; however, including a reward system with your product for your customers is a great place to start. Moreover, giving away your e-books and courses as Amazon gift certificates can be a great way to promote your products and reach new audiences. In addition, everyone loves Amazon gifts, meaning giving these away will give you more visibility and happy customers!
If you are new to this concept, here is a fun guide to help you get started:
The first step is to create a landing page for your e-book or course that includes a call-to-action (CTA) to purchase the product as an Amazon gift certificate. Make sure to include the product’s benefits and why it would make a great gift. Moreover, providing details about your e-books, courses, and the former as an Amazon gift certificate will enlighten customers on what you have to offer. In addition, the extra information will make customers more interested if they fully understand what you have in store for them (if you are vague on the details, your customers may become skeptical or uninterested). Once you have created your landing page, share it on social media and through email marketing campaigns, and use eye-catching images and captivating headlines to grab people’s attention.
Boost your visibility to new audiences
To get your customers involved and captivated, host a contest or giveaway where participants can enter to win an Amazon gift certificate for your e-book or course. You can do this through a social media contest, email campaign, or on your website. Furthermore, partner with other businesses or influencers in your niche to promote the Amazon gift certificate option to their audiences. You can do this through joint giveaways, social media shoutouts, or affiliate marketing. Remember, the more exposure to new audiences, the better!
Offer discounts and keep your customers in the loop
Offer a special discount or bonus for those who purchase the e-book or course as an Amazon gift certificate. This can be a percentage off the total price or an additional resource such as a complimentary e-book or course. Furthermore, keep your customers in the loop by using retargeting ads to target people who have visited your landing page but have yet to make a purchase. Remind them of the benefits of your product and the option to purchase an Amazon gift certificate. Also, send follow-up emails to those who have purchased the e-book or course as an Amazon gift certificate, thanking them for their purchase and providing information on how to redeem the certificate. Finally, and most importantly, include information about the Amazon gift certificate option in all of your product listings and on your website’s homepage.
Think outside the box!
By following these steps, you can effectively promote your e-books and courses as Amazon gift certificates and reach a wider audience. Moreover, be bold, think outside the box, and try strategies that will differentiate you from other businesses with the same niche. Finally, remember to have fun with it and be creative in your promotions. Good luck!